Melissa Brown

Inside Business columnist

Contact Melissa via e-mail

Melissa Brown is an associate professor of applied business at the University of Alaska Tanana Valley Campus. This column is provided as a public service by the TVC Applied Business Department.

Recent Stories

Despite hardships, entrepreneurship will always inspire dreams
Sunday, Oct. 18, 2009
A new business starts every 11 seconds in the United States. Americans are, by far, the world’s leaders when in comes to entrepreneurship, and this trend shows no sign of slowing down.
Choose remodeling projects carefully if you plan to sell your home
Sunday, Sept. 27, 2009
One of my neighbors recently did major, upscale remodeling to her kitchen. She told me it’s the best improvement you can make to your house if you plan to sell it. I didn’t have the heart to tell her that isn’t true. According to “Remodeling Magazine,” you’re much better off fixing up the exterior of your house. Not only will you get more people interested in buying your home, but you also will recover most of the costs.
You don’t need financial incentives to motivate your employees
Sunday, Sept. 6, 2009
As the lazy days of summer come to an end, you might be wondering how to keep yourself motivated to give your best at work.
To be successful, leaders must nail their first 100 days on the job
Sunday, April 26, 2009
The media has given a lot of attention to how effective they think President Obama has been during his first 100 days in office.
When interviewing for a job, be prepared for tricky questions
Sunday, April 5, 2009
Last week, a former student called to tell me she had interviewed for a position she really wanted. Unfortunately, she didn’t think it went well.
Great managers know that leading effectively is never an easy task
Sunday, March 15, 2009
During the weekend, I went to a bookstore and was shocked by the number of books that claimed to guarantee quick and simple solutions to managing people. I couldn’t help but roll my eyes at one that offered “Six Easy Steps to Becoming a Great Manager.”
If you were fired recently, don’t dwell on explaining why during interviews
Sunday, March 1, 2009
Below is an excerpt from a letter I recently received:
Should parents save for retirement or pay for their children to go to college?
Sunday, Feb. 1, 2009
Like many parents, my husband and I dream of the day we’ll watch our children graduate from college.
Seeing the light: Marketers finally focusing ad campaigns on baby boomers
Sunday, Jan. 18, 2009
If you’re one of the 77 million baby boomers out there, there’s a good chance you’ve been feeling neglected by marketers during the past several years.
This year, put down the work and spend more time with family and friends
Sunday, Jan. 4, 2009
My girlfriend Kimberly has a pretty glamorous job as a marketing executive for a wine producer in California.
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